What we do
Strategic Vision
Every venture has its roots, whether that’s the lightbulb moment around a kitchen table, or the party tête-à-tête that leads to a transformative idea. These moments mark the start of a business’s unique narrative and are vital in shaping the trajectory of growth in its nascent stages. Yet they are frequently forgotten about in the pursuit of expansion - which is where we come in. Crimson Retail works with each client to establish and align their own particular vision with the company business goals, maintaining and nurturing the formative values that make their brand special. In this way, we help our clients establish a strategic and authentic company vision that will bring their brand’s purpose and value to life, garnering a loyal and trusting customer base along the way.
People Management
A business is nothing without people at its heart, which is why, with each new project we take on, we place the focus firmly on an organisation’s staff - and work outwards from there. Identifying, developing, engaging and retaining talented individuals is fundamental to a successful enterprise, and to ensuring the longevity of a brand.
Crimson Retail works on the premise of improving business performance through practices that make employees more productive. Typically, this includes conducting a company assessment of individuals, and where needed, developing a subsequent redefinition of roles.
Emily’s approach is personal and positive, and she works with an open door policy.
Being The Best
Developing a brilliant brand or company requires constant listening. Asking for and absorbing input from both employees and customers is vital to growing and sustaining businesses.
Crimson Retail works creatively to transform businesses into brands that people want in their lives. To do this we champion internal dialogue, showing our clients how best to listen, plan and react in order to be the best for both the company and the consumer.
Growth
Growing a business is not simply about pushing sales and establishing marketplace presence. Preparation is the mother of success and key to taking the next steps forward. We work closely with each team within a company to ensure that structures are developed and actioned to support projected growth across every department.