After forging a successful career in the luxury retail sector, Emily founded Crimson Retail in 2011 to offer unbiased and practical advice to brands looking to grow in an increasingly competitive market.

Emily has over twenty years experience of working on a global, national and boutique scale for companies including Burberry and luxury Scottish cashmere brand Brora. This has equipped her with an expert understanding of how brands can strategically position themselves within the luxury realm and best market their products in a rapidly evolving world.

There is no one-size-fits-all approach to retail, and at Crimson Retail we like to get underneath the skin of a brand before making any assertions on future growth and strategy. We pride ourselves on our personal approach, spending time getting to know our clients to ensure their vision is fully incorporated into any future plans across their business.

Emily is passionate about using her expertise to help smaller businesses develop and grow profitably and sustainably. She combines analytical rigour with creative thinking, strategic vision and hands-on practical implementation to ensure that the fundamental tenets of the brands she works with remain undiluted, serving as the springboard for expansion.